Casa Chameleon Hotels

COMPLETE CREATIVE AND DIGITAL SERVICes FOR a BOUTIQUE HOTEL BRAND

Overview

Casa Chameleon requested Hi Werk to create a distinct logo for the brand, clearly executable brand guidelines, print file ready branded collateral as well as a dynamic & responsive website. After the website was launched we followed up with a long-term marketing strategy focused on brand visibility and direct bookings. Services include but are not limited to: website maintenance, search engine optimization, analytics & reporting, social media marketing, email marketing campaigns, display advertising.

/Branding

The Brand

Casa Chameleon is a collection of intimate hotels that allow its guests to experience the genuine authenticity and handcrafted adventure of the region so that one can fully immerse in the locations' natural surroundings and cultural events. Hotels at Mal Pais and Las Catalinas are located in the natural wonder of Costa Rica’s landscape.

Logo

Casa Chameleon's logo is the key building block, the primary visual element that identifies the brand. The signature is a combination of the symbol itself and the company name – they have a fixed relationship that naturally blends together.

Corporate Identity Kit

From business cards through letterhead, envelopes, badges and business presentation, we developed brand identity further by creating a complete set of corporate materials and collaterals.

Brand Visual System

  • TYPOGRAPHY
  • COLOR SCHEMES
  • GRAPHIC LAYOUTS
  • USE OF IMAGES
  • GUIDELINES FOR USAGE

We designed visual styles to carry and transfer the brand's atmosphere, tone and feel, strictly bound to the brand values. They ensure consistent perception and recognizability of the brand that to be used for brand communications across all media and channels.

/Graphic design

Print

  • BROCHURES
  • FACT SHEETS
  • COMPENDIUMS
  • FLYERS
  • MAGAZINE ADS
  • GIFT CERTIFICATES

Digital Services

  • E-BLAST TEMPLATEs
  • SOCIAL MEDIA TEMPLATES
  • WEB BANNERS
  • EMAIL SIGNATURE
Katie Simonson
Casa Chameleon Hotels
FAB! I really love those. Can't wait to see them live.

/Website

Concept & Design

Casa Chameleon is a boutique hotels collection at an outstanding location with mind blowing nature views and inspiring interior imagery. Therefore we decided that nothing can present this amazing atmosphere better than itself. Clean and minimalistic design, large images and motions, elegant typography with minor text gaps, light and smooth colors with unobtrusive interactions — nothing to distract the attention from what the beautiful imagery has to tell.

Responsive Grid System

Quick links navigation, simple yet intuitive user experience and layout consistent with the different screen device sizes. We created an experience that flows naturally on desktop, tablet or mobile.

Katie Simonson
Casa Chameleon Hotels
Fantastic website. Great work HiWerk!

Clean Development

Clean code made for fast yet better user experience and search engine optimisation benefits. We use content delivery network (CDN) to distribute assets and to improve webisite rendering speed and performance.

Advanced Reservation System and Data Management

Visit website

/SEO

/digital marketing

Results

+500%
USER SESSIONS & PAGE VIEWS
Increased website traffic with over 500% user sessions and page views for the first year
+287%
direct bookings growth yoy
Significant growth of direct bookings through website compared to previous year
1.65%
bounce rate
Keeping people engaged with an especially low bounce rate.
14,000+
FB PAGE LIKES FOR the first 5 MONTHS
Social media campaigns on Facebook led to over 14,000 page likes for less than 5 months
+360%
Organic search
Increased organic search for the brand with over 360%
+790.68%
revenue from social media yoy
Our social media management boosted the revenue from this digital channel, like, 8 times, compared to previous year
500+
PPC DAILY CLICKS
50,000+
PPC DAILY IMPRESSIONS
PPC campaigns with over 500 daily clicks and 50,000 ad impressions
40%
6%
EMAIL OPEN RATE
EMAIL CLICK RATE
Monthly email marketing campaigns average 40% open rate and 6% click rate
+500%
USER SESSIONS & PAGE VIEWS
Increased website traffic with over 500% user sessions and page views for the first year
+360%
Organic search
Increased organic search for the brand with over 360%
1.65%
bounce rate
Keeping people engaged with an especially low bounce rate.
14,000+
FB PAGE LIKES FOR the first 5 MONTHS
Social media campaigns on Facebook led to over 14,000 page likes for less than 5 months
500+
PPC DAILY CLICKS
50,000+
PPC DAILY IMPRESSIONS
PPC campaigns with over 500 daily clicks and 50,000 ad impressions
40%
EMAIL OPEN RATE
6%
EMAIL CLICK RATE
Monthly email marketing campaigns average 40% open rate and 6% click rate
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